Brands who don’t have a clear focus are more likely to struggle. They’re not distinctive enough from competitors – and it affects the bottom line because they have nothing to compete over other than a price tag.
"I engaged with Elisma to develop our brand strategy and translate it into practical brand material. She guided us to define what makes our brand distinctive, and how to present it in a way that’s different from the options already available in the market. The workshops were insightful and interesting. We uncovered where our team aligned and explored different internal perspectives of who we are as a brand. She’s enthusiastic and a team player, open to collaboration. Her attention to detail ensured brand consistency across all touchpoints. I commend her ability to distill complex ideas into digestible communication tools. I highly recommended her for her expertise as a strategic brand partner elevating brands to the next level."